Verdant
A climate concept site built around an orbiting ring of cards, scenic depth, and one central living-systems stage.
Key signals
18-card ring
Orbit cards frame one living-systems stage.
1 hero stage
Movement stays concentrated in the first screen.
Scenic depth
Backdrop, blur, and pace keep the motion cinematic.
Challenge
Create one dominant hero interaction that felt dimensional and cinematic while keeping the first screen legible on first read.
Stack
Service lanes
System map
Step 01
Centered the hero on a living-systems panel framed by a full orbit of smaller image cards.
Step 02
Used scenic depth, blur, and spacing to give the movement weight without letting the center composition break down.
Step 03
Let the hero carry the identity of the page so the concept feels distinct before the user reaches the lower sections.
Deliverables
- Orbit hero composition
- Motion timing and depth treatment
- Scenic art direction
- Homepage prototype capture
Outcomes
- Delivered a signature hero that feels distinct from a standard split-screen landing page.
- Balanced movement with clarity so the first screen still reads quickly.
- Established a visual system strong enough to carry the rest of the concept.
Related scope