Brown Staffing Solutions
A staffing and direct-hire website that separates employer and job-seeker paths while keeping industries, role types, open jobs, and contact routes easy to scan.
Key signals
2 audiences
Employer and job-seeker paths are separated from the start.
8 sectors
Industry coverage is visible before contact.
Open jobs
Candidate flow has a direct route into current opportunities.
Project access
See the live site inside the case study.
The live site shows the dual-audience routing, staffing service proof, and candidate/employer paths in context.
If the preview frame does not load, open the deployed staffing site directly.
Challenge
The site had to serve two audiences at once without flattening the message into generic staffing copy or making either path feel secondary.
Stack
Service lanes
System map
Step 01
Split the first decision into clear employer and job-seeker routes instead of forcing all visitors through one generic CTA.
Step 02
Organized the body around industries served, role expertise, support proof, and featured openings.
Step 03
Kept practical staffing language in front: fit, speed, communication, and long-term placement support.
Deliverables
- Audience-routed homepage
- Industry and role sections
- Open jobs path
- Employer and candidate CTAs
Outcomes
- Made the next step obvious for companies hiring and candidates looking for work.
- Gave the staffing firm a clearer service story across DMV, Carolinas, and supported industries.
- Turned the homepage into a practical routing layer instead of a static company brochure.
Related scope